hi, I'm Daniyal.
a digital product designer with 4+ years experience
I enjoy designing easy to use, accessible products and scalable design systems. I care about the user, prioritize business strategy, and am a strong advocate for data-driven design decisions. Recently, I worked as a Product Designer at MixRank (YC S11).
Currently pursuing an MSc. in Usabilty Engineering and open to new roles.
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check out some of my work.
Utilizing UX research and iterative testing to shape an AI enabled university search platform.
Role
UX Research
UI/UX Design
Usability Testing
Prototyping
Competitor Analysis
UI/UX Design
Usability Testing
Prototyping
Competitor Analysis
Sep 2024 - Feb 25
Leveraging AI to facilitate mental health via a HIPAA compliant digital platform
Role
UX Research
UI/UX Design
Heuristic Evaluation
App Structuing & Flows
Dev Handoff & Review
Creating Design System
UI/UX Design
Heuristic Evaluation
App Structuing & Flows
Dev Handoff & Review
Creating Design System
Feb 2025 - March 2025
Increasing conversions and leads on MixRank website
Role
UX Research
UI Design
UX Design
Dev Handoff & Review
Branding
UI Design
UX Design
Dev Handoff & Review
Branding
Jun 2022 - Sep 2024
Redesigning a data-heavy platform from scratch
Role
UX Research
UI Design
UX Design
App Structuring
Prototyping
UI Design
UX Design
App Structuring
Prototyping
Feb 2022 - Apr 2024
Designing an Augmented Reality platfrom for hardware inspections
Role
UX Research
UI/UX Design
App Structuring & Flows
Development in Unity
Branding
UI/UX Design
App Structuring & Flows
Development in Unity
Branding
2021
tools I use:
view 10+ more projects
quick resume
Product and Web Designer
May 2024 - Present
🌐 Remote, Online
Designed conversion-focused website for a fitness center and a high school, improving UX, engagement, and the UI. Identified key UX issues in a mental health tech app and redesigned an AI-powered, HIPAA-compliant solution for streamlined mood tracking and data-driven summaries.
Product Designer
February 2022 - April 2024
🇺🇸 San Francisco, United States
Redesigned the product and website interfaces, built a cohesive design system, and optimized the overall user experience while working directly with the leadership team. My work enhanced usability, boosted conversions by 11.5% and increased engagement by 9%.
Product Designer & FE Developer
March 2021 - January 2022
🇹🇷 Ankara, Turkey
Designed AR inspection and data annotation tools in Figma, improving usability for non-technical users. Led website redesign in a Scrum team, boosting engagement by 13% and session time by 9%. Used Figma, Adobe XD, HTML, CSS, Unity, Bootstrap, and JavaScript.
Product Design Intern
February 2020 - June 2020
🇹🇷 Ankara, Turkey
Identified 20+ UX issues via heuristic evaluation and proposed usability improvements. Designed 60+ high-fidelity iOS app screens with interactive prototypes to enhance UI and resolve key UX gaps.
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Design & Tech Intern
July 2019 - September 2019
🇵🇰 Karachi, Pakistan
Led usability studies with 50+ healthcare professionals to identify UX issues across web and mobile apps. Detected and reported key usability errors, and designed 30+ assets for social media, reports, and event branding using Photoshop and Illustrator.
my journey.
I started playing with design and code at the age of 9. My first HTML page lit a spark that’s never gone out. By 14, I’d launched an e-commerce clothing store from my bedroom, learning early what it meant to build, sell, and ship.
I studied Information Systems and picked up coding along the way, but found myself drawn more to how things looked and felt than how they were built. That’s when I found UI design, and from there, grew into a full-stack product designer blending UI, UX, and strategy.
Through hands-on work and my degree, I picked up front-end dev skills that help me bridge design and engineering. Since then, I’ve led product design at MixRank (YC S11) based in Silicon Valley, redesigned mental health platforms, and built responsive e-commerce tools, all with a balance of empathy, functionality, and business sense.
Currently, I’m diving deeper into UX research and usability through an MSc. in Usability Engineering.
Away from the desk and sticky notes? You’ll find me cracking dumb jokes, frolicking around with cola-fueled energy, or smashing cover drives on a cricket pitch.
I studied Information Systems and picked up coding along the way, but found myself drawn more to how things looked and felt than how they were built. That’s when I found UI design, and from there, grew into a full-stack product designer blending UI, UX, and strategy.
Through hands-on work and my degree, I picked up front-end dev skills that help me bridge design and engineering. Since then, I’ve led product design at MixRank (YC S11) based in Silicon Valley, redesigned mental health platforms, and built responsive e-commerce tools, all with a balance of empathy, functionality, and business sense.
Currently, I’m diving deeper into UX research and usability through an MSc. in Usability Engineering.
Away from the desk and sticky notes? You’ll find me cracking dumb jokes, frolicking around with cola-fueled energy, or smashing cover drives on a cricket pitch.
what others are saying.
"It was a pleasure supervising Daniyal. He’s a dedicated team player with strong design and development skills. He consistently put in hard work across all deliverables. With his potential, he’ll be an asset to any organization."
Nida Shehzad Farooqui
CTO, Sehat Kahani
"Daniyal brought energy, creativity, and sharp design thinking to MixRank. His user-focused solutions consistently elevated our product. A talented designer and great team player—he’s a real standout."
Scott Milliken
CEO, MixRank
"Daniyal nailed the brief and delivered high-impact designs with speed and precision. A reliable, creative partner we’d happily work with again."
Mustafa Syed
Co-Founder, Zenices
